For brand owners

Brand Protection for Marketplace Sellers: Registrations, Reports, and Ongoing Counsel

Marketplace enforcement works only as well as the rights behind it. A registered trademark, registered copyrights in your photos and packaging, and design patents on key products turn a report from a request into a claim the platform acts on — and that holds up if the other seller pushes back.

Ask about your brand All e-commerce IP fees

ZYL Law Firm protects e-commerce brands on Amazon, Walmart, Temu, TikTok Shop, eBay, Etsy, and Shopify. We build the record first — U.S. trademark filings for Brand Registry, copyright in product photos, packaging, and A+ content, and design patents for key products — then file infringement reports against copycat listings for $300 per platform per batch (up to 10 listings). A brand asset copyright check is $200; registration $250, and monthly brand protection counsel is available: Starter $400/month (3 hours); Growth $900/month (8 hours + quarterly sweep). Each report is reviewed before filing, because a knowingly false IP complaint carries its own risk. Platform action is not guaranteed.

Reviewed by Yaling Zhou, Attorney (CT, NY) and Xinyu Zhang, Ph.D., USPTO Reg. No. 83,930 · Rules reviewed:

Build the rights first

U.S. trademarkAmazon Brand Registry and most marketplace brand programs rely on a registered trademark or, in many cases, a pending application. See trademark application filing.
Copyright in brand assetsProduct photos, packaging art, A+ content, and videos are the assets most often copied. Registration matters for U.S. enforcement. See copyright group registration.
Design patentsCopycat products that change the logo but keep the shape are answered by a design patent, not a trademark. See design patent applications.
Clean ownershipPhotographer and designer agreements that assign rights to your company, so a report cannot be undercut by an ownership question.

Where we file reports

AmazonReport a Violation through Brand Registry, and copyright notices for stolen images.
Walmart MarketplaceIP claims through the Walmart Brand Portal.
Temu & TikTok ShopIP protection portals for trademark, copyright, and patent reports.
eBay, Etsy & ShopifyeBay VeRO, the Etsy IP reporting form, and Shopify IP reports.

ZYL Law is independent and is not affiliated with or endorsed by any marketplace named on this page.

Report carefully

  • Match the right to the listing.A trademark report against a seller of genuine goods, or a copyright report against an image the other seller actually took, can be rejected and may expose you to a claim.
  • Knowingly false copyright notices create liability.17 U.S.C. § 512(f) applies to knowingly false takedown notices as well as false counter-notices.
  • Expect counter-notices.A seller who files a DMCA counter-notice gets restored in 10–14 business days unless you file suit. Decide in advance whether you would.
  • Escalate deliberately.Repeat infringers may justify a demand letter or litigation; that is a separate decision and quoted separately.

Monthly brand protection counsel

For brands that see complaints and copycats every month: Starter $400/month (3 hours); Growth $900/month (8 hours + quarterly sweep).

Complaint triageIncoming complaints against your listings reviewed before you respond.
Trademark monitoringStatus of your applications and registrations, plus new filings that conflict with your marks.
Infringement sweepsPeriodic marketplace searches for copycat listings and stolen images, with recommended actions.

Fees

ServiceProfessional feeIncludesNot included
Marketplace infringement report (rights owner)
Amazon, Walmart, Temu, TikTok Shop, eBay and others		$300 per platform per batchDrafting and filing a report covering up to 10 listings.Demand letters, litigation
Brand asset copyright check$200; registration $250Authorship and assignment chain for product photos, packaging, A+ content, and video.Copyright Office fees
Brand protection counsel (monthly)Starter $400/month (3 hours); Growth $900/month (8 hours + quarterly sweep)Complaint triage, trademark status monitoring, infringement sweeps and advice.Work beyond the hours is billed at this schedule; urgent matters quoted separately
Pre-launch patent risk screeningScreening $800; targeted analysis $1,800; FTO opinion from $3,500Search, screening, and claim comparison within a defined product and technology scope.Design-around work

Trademark filings follow our standard trademark fee schedule; copyright registration follows our copyright fee schedule. For DMCA takedown notices, see sending DMCA takedown notices.

Frequently asked questions

Do I need a registered trademark for Amazon Brand Registry?

Amazon Brand Registry accepts registered trademarks and, in many marketplaces including the U.S., pending applications that meet its requirements. Check Amazon's current eligibility rules before applying.

Another seller copied my product photos. What can I do?

If you own the copyright, you can file a copyright report with the marketplace. Confirm that your photographer assigned the rights to you, and consider registering the images before you need to enforce them in court.

A competitor sells a copy of my product under a different brand. Is a trademark report enough?

Usually not. If the competitor uses its own brand, a trademark report does not fit. A design patent or utility patent is the right that addresses product copies.

What does $300 per platform per batch cover?

Drafting and filing an infringement report covering up to 10 listings on one platform. Demand letters and litigation are quoted separately.

Can you guarantee the platform will remove the listings?

No. Each marketplace decides under its own policies. A well-supported report with registered rights is far more likely to be acted on.

Primary sources

Platform rules, deposits, and fees change; confirm against your notice and the current platform rules before acting.

Attorney Advertising. This page is general information, not legal advice, and does not create an attorney–client relationship. Listed amounts are professional fees only and exclude government fees, APEX deposits, court costs, and other third-party charges; the written quote controls. No lawyer can guarantee how a platform, evaluator, or court will decide, and prior results do not guarantee a similar outcome. Engagement is subject to a conflict check. Federal court matters are handled by counsel admitted to the relevant court, with local counsel where required.

Tell us what is being copied

Email your brand name, your trademark or copyright registrations (if any), and links to the infringing listings to ip@zyllaw.com. We confirm the conflict check and a fixed quote before any work begins.

Email ip@zyllaw.com E-commerce IP overview

More e-commerce IP services

E-Commerce IP overview Amazon copyright complaints & DMCA counter-notices Amazon APEX patent evaluations Amazon trademark & counterfeit complaints Amazon design patent & patent complaints Schedule A / TRO defense Cease-and-desist letter response Brand protection & marketplace reports Pre-launch patent risk screening E-commerce IP flat-fee schedule Urgent intake: send your notice Sending DMCA takedown notices